How does geofencing work, and how can mobile app developers better deploy this technology? Here’s what you need to know about geofencing. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – and in the future, radically change the way companies deliver location-based experiences.įrom sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware. Geofencing is a buzzy mobile app capability that’s been around for at least a decade however, developers are only now seeing the full potential of geofencing for building a great user-first experience. ![]() The geofencing industry is expected to grow over 27% by 2022, citing “technological advancements in the use of spatial data and increasing applications in numerous industry verticals.”
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